Senior Principal UX Design Lead

Designing systems
that move
numbers.

I translate complex enterprise challenges into measurable, human-centered outcomes — across SaaS, Fintech, Healthcare, and Industrial platforms for over 15 years.

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Worked with OneTrust Caterpillar Allison Transmission KAR Global Purdue University
50%
Reduction in call handling times through healthcare service design
DMI Consulting · Healthcare Strategy
1M+
End-users reached across Automotive, Furniture Retail & Multi-Family markets
PERQ Software · Product Design
15+
Years leading enterprise UX at Fortune 500 scale and beyond
Enterprise SaaS · Fintech · Industrial
3×
Enterprise design systems built & governed (OneTrust, Schlage, QSR)
Tokens · Component Libraries · Storybook
Experience
OneTrust  Sr. Principal UX Design Lead · The Basement  UX Director · NextGear Capital  Sr. UX Architect · DMI Consulting  Sr. UX Architect · PERQ Software  UX Manager · Express Holdings  Director of Media Technology
Selected Work
Case Studies
View all work
Rule Builder case study thumbnail
AI Prototype · Enterprise UX · UX Research
Unifying a Rule Builder Across an Enterprise Platform
OneTrust March 2026 Sr. Principal UX Lead
→
Schlage.com End-to-End Redesign
E-Commerce · UX Research
Schlage.com End-to-End Redesign
The Basement 2022
→
50% Call Time Reduction via Service Design
Healthcare · Service Design
50% Call Time Reduction via Service Design
DMI Consulting 2019
→
PERQ: Scaling to 1M+ Consumers
SaaS Product · Multi-Market
PERQ: Scaling to 1M+ Consumers
PERQ Software 2015–2019
→
Advancing the Office of Commercial Technology
UX Research · Advanced Prototyping
Redesigning how Purdue research reaches the market
Purdue OTC 2023
→
KC Marshall
About

Strategic architect.
Hands-on designer.
Team builder.

I'm a Senior Principal UX Design Lead based in Fishers, Indiana with over 15 years bridging the gap between business strategy and human-centered design. I've built design departments from scratch, governed enterprise-scale design systems, and led Fortune 500 digital transformations — while keeping the user at the center of every decision.

Currently at OneTrust, I lead the evolution of the platform's SaaS UX, integrating Pendo analytics and spearheading the organization's AI-driven prototyping initiative.

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Education & Skills
🎓
Masters of Science — Informatics & HCI
Indiana University
🎨
Bachelor of Fine Arts — Graphic Design
Ball State University
Design & AI
Figma AI Prototyping Figma Make LLM-Guided UI Azure XP Vercel
Analytics & Research
Pendo Mixpanel GA4 Maze UXTweak ROI Modeling
Systems & Governance
Design Tokens Storybook Component Libraries Atomic Design
Leadership
Team Building Career Mentoring Workshop Facilitation Agile / Scrum
Social Proof
What colleagues say

Kevin was an awesome member of our team. I consider him a unicorn in the UX world in the sense that he combines excellent visual design skill with a rigorous user research and information architecture mindset — resulting in best-in-class digital experiences.

Blake Weishaar
Director of Product Management
NextGear Capital

With Kevin's experience and creative mind he brings his projects to life. His knowledge and experience spans far beyond design, giving him an edge when it comes to architecting holistic digital solutions that serve both user and business goals.

Marc Dittmer
Senior Technical, Mechanical & Creative Executive

I had the pleasure to work with Kevin as a Scrum Master while he supported my two Scrum Teams. Kevin brought a calm, strategic presence to every sprint — grounding design decisions in data while moving the team forward with clarity and confidence.

Tinsley Dahl — PSM I, CSM, CSPO
Experienced Agile Leader, Scrum Master & Product Owner
Career
Professional Experience
2024 – Present
Senior Principal UX Design Lead
OneTrust
Strategic architect and hands-on leader driving the evolution of the OneTrust SaaS platform. Owns Design System governance, Pendo analytics integration, and AI-driven prototyping initiatives across the product org.
2020 – 2024
UX Director
The Basement (Integrated Agency)
Led UX strategy and hands-on design for enterprise clients including Schlage, Purdue University OTC, and a major Midwest healthcare system. Directly managed a cross-disciplinary team of six.
2019 – 2020
Senior UX Architect
NextGear Capital / Cox Automotive
Defined UX/UI standards for financial and automotive software, created the company's component library, and reduced development costs through rapid prototyping and early validation loops.
2019
Senior UX Architect
DMI Consulting
Delivered UX strategy workshops for Fortune 500 clients including Caterpillar and Allison Transmission. Healthcare service design initiative reduced call handling times by 50%.
2015 – 2019
User Experience Manager
PERQ Software
Built the UX department from the ground up. Designed and managed consumer experiences reaching 1M+ users across Automotive, Furniture Retail, and Multi-Family Dwelling markets.
2011 – 2015
Director of Media Technology
Express Holdings
Led product design for enterprise B2B SaaS applications and directed immersive media projects including a planetarium show for the Children's Museum of Indianapolis.
Open to New Opportunities

Let's build something
worth measuring.

I'm currently open to Senior Principal, Staff, or Head of Design roles in enterprise SaaS, Fintech, or Healthcare. Let's talk about how I can help your team move faster and smarter.

Get in Touch kevincmarshall@gmail.com